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Star-NiE presents

We Are Malaysia

Rules and Regulations

The contest and eligibility

  1. WE ARE MALAYSIA is a contest organised by Star Publications (M) Bhd (the 'Organiser') and is opened to primary school pupils (from Years Four to Six) and secondary school students (from Forms One to Six) in Malaysia. All participants must be Malaysian citizens residing in Malaysia.


  1. Participation is through schools only. Each school must have only ONE contest coordinator or a teacher-in-charge (the 'contest coordinator' or 'coordinator') to oversee the coordination and administration of the contest for the school. All participating students must submit their entries under their respective schools through the contest coordinator, who will then register and submit the entries to the Organiser. Entries from individuals or tuition centres will not be entertained.


  1. To take part in the contest, the contest coordinator must first register the school online via the contest website ( Once the registration has been approved, a password will be sent to the contest coordinator's e-mail. The contest coordinator must then log on at the website, using the password given, to register the teams and supervising teachers that are taking part, and the number of entries that will be submitted. All information must be accurate and up-to-date before registration closes. Registration for the contest is opened from April 22, 2015 to June 18, 2015.

Submission of entries

  1. Once all online registration has been completed and updated with the final number of teams, supervising teachers and entries, the contest coordinator must print out the online registration form from the website and submit it together with the corresponding entries from the school (as proof of participation and for judging) all in one batch. THREE BEST ENTRIES from the school must be NOMINATED for teams to move on to the next stage of the contest, and must be clearly labelled and placed right at the top of the pile. All submissions must reach the Organiser by June 19, 2015.

    Entries must be sent to:

    NiE Editorial Manager (We Are Malaysia Contest)

    Star-NiE Level 3A,

    Menara Star, 15 Jalan 16/11,

    Section 16, 46350 Petaling Jaya, Selangor.

    Proof of postage is not proof of receipt. All entries, once submitted, become the property of the Organiser.

Team structure

  1. Each team must have FOUR students and must be under the supervision of ONE teacher from the school (the 'supervising teacher') to take part. Each student can only be a member of ONE team, but each supervising teacher can supervise multiple teams. Each team may submit more than one entry but only one entry per team will be eligible to compete in the Grand Finals.

Format and content of entry

  1. Each team must use the original blank template published in the Star-NiE pullout dated April 8, 2015 or April 22, 2015 to create an entry for the contest. The entry form on page 10 of the template must be completed with the students' and supervising teacher's details, and must include the school stamp.

    To create an entry, students must produce a Public Service Announcement (a 'PSA') in the form of a poster or a photo ad – containing a slogan or message – that conveys a strong character-building message about what it means to be united as a nation. The ad must fit the size of the centrespread (pages 8 and 9) of the contest template.

    1. On page 7 of the contest template, students must prepare:
      • A write-up explaining the message of the ad (in not more than 150 words) and
      • The concept of the ad (in not more than 150 words).
    2. On pages 8 and 9 of the contest template, students will prepare:
      • The headline, body copy and slogan on their photo ad / poster in not more than 100 words.
    Marks will be allocated for creativity, strength of message, concept, quality and proper use of language.
    Students may conduct research using books, articles and the Internet, but materials must not be plagiarised. Plagiarism will result in the automatic disqualification of an entry.

Stages of the contest

  1. Stage 1 (Participation):
    All valid teams that submit a valid entry, in accordance with the rules, are deemed to have taken part in the contest. Contest coordinators must nominate three best entries from the school for these teams to move on to the next stage of the contest. Failure to do so on the contest coordinator's part may result in the automatic exclusion of a school/team from the subsequent stages of the contest.

    Stage 2 (State-Level Awards):
    Five teams from each state in Malaysia (70 teams in total from 14 states) with the best entries (in the state) will be chosen from the pool of nominated entries to win the Merit Awards. Out of the five teams from each state, one team will also be selected to win the Outstanding Award.

    Stage 3 (The Interview):
    Subject to the quality of the entries received, five to 10 teams from the primary school category and five to 10 teams from the secondary school category with the best entries will be selected from the pool of 70 Merit Award winners to undergo a Skype interview with the Organiser. These teams need not necessarily be the Outstanding Award winners. The interviews will be held in the month of July.

    Stage 4 (The Grand Finals):
    Based on the Skype interviews, three teams from the primary school category and three teams from the secondary school category will be selected to proceed to the Grand Finals, which will be held in the month of August or September, where they will compete for the grand prize.
      1. Primary school category: Teams are required to do a five-minute PowerPoint presentation each, explaining the concept of their ads.

      2. Secondary school category: Prior to the Grand Finals, each team is required to produce a PSA in the form a one-minute video, in line with the message in their print entry, which will be shown at the grand finals. Then, teams will be required to do a four-minute PowerPoint presentation each, explaining why their message is important for the nation.
      After each presentation, the panel of judges will pose questions to the team. The entry will make up 50% of the total score, while the remaining 50% will be based on the team’s performance, presentation and the Question and Answer session at the Grand Finals.

Terms and conditions

  1. By participating in this contest, all participants expressly agree to have read and understood all rules and regulations set out within, and agree to abide by these requirements. Failure to comply with these rules and regulations may result in the rejection of entries and/or disqualification of the participant(s).

Intellectual property rights and indemnification

  1. By participating in this contest, all participants warrant that all material submitted herein (photographs, content, etc.) are the rightful property of the submitting participant and do not infringe or violate the rights of any other third party. Participants agree to indemnify and keep indemnified the Organiser against all claims, losses, damages and/or expenses whatsoever arising from any infringement or violation of any third party intellectual property rights.


  1. The Organiser reserves the right to add to, delete, vary or amend the rules and regulations as well as the terms and conditions herein or change or modify any aspect of this contest in whole or in part at any time and from time to time, at the sole discretion and without notice and without liability to the contest participants or any other party.