Petaling Jaya, 20 May 2009 – LG Electronics (LG) brings about a time of change on how we listen, view and enjoy our entertainment with its new range of technologically advanced home entertainment comprising of LCD and Plasma televisions, and home theatre systems. Led by the new LG LH50 Full HD LCD Television and LG HB964TZ Home Theatre System, the new range will change your expectations by giving you a cinematic experience right in the comfort of your home.

To celebrate the latest home entertainment range from LG, which will be featured in a nationwide roadshow, the electronics giant has lined-up a special treat for its consumers with the roll out of the LG Transformers: Revenge of the Fallen consumer promotion in a global tie-up with the blockbuster sequel.

As part of its sponsorship of the blockbuster movie, LG will be offering exciting prizes as well as the chance to win tickets to the movie and exclusive Transformers merchandise with the purchase of selected televisions, home theatre systems and mobile phones during the LG Transformers promotion period, which will lead up to the release of the most anticipated movie in 2009.

From now until June, 3,000 tickets for the movie will be up for grabs, along with 1,000 sets of limited edition Transformers: Revenge of the Fallen merchandise, which includes polo t-shirts, caps, pen drives and mobile phone stands.

Mr. TY Ko launches the LG LH50 series

"It is an honour for LG to be part of a global phenomenon and we are very excited to be able to reward our loyal consumers with free tickets to watch the year’s most anticipated movie and exclusive movie merchandise in conjunction with the introduction of the latest home entertainment products from LG," said Mr T.Y. Ko, Managing Director and CEO of LG Electronics (M) Sdn Bhd.

"Movies are a big part of the entertainment industry and we recognise the importance of home entertainment products that offer similar cinematic experiences. Hence we have worked with experts in the various fields, including audio guru Mark Levinson, to transform the home theatre experience with the best of our audio visual range of products," he added.

The LG home entertainment range which includes the LH50, LH70 and LH35 will give consumers the opportunity to relive the cinematic experience with awesome sound and picture quality for those who wish to enjoy the movie in the comfort in their home. The LG LH50 Full HD LCD TV features full HD 1080p with the TruMotion 200Hz feature which eliminates motion blur in fast moving pictures, ensuring consumers will enjoy the ultimate cinematic experience on television ensuring. Combined with Blu-Ray home theatre technology and full high definition clarity, watching movies in the house will never be the same again.

Meanwhile the stylish designs of LG mobile phones including the LG Cookie KP500 and the latest LG Arena KM900 have offerings that more than meet the eyes when innovative design meets world class technology.

The LG Transformers roadshow, which will display the full range of LG products on promotion, will be held in Sunway Pyramid, Petaling Jaya (20-24 May), Queensbay Mall, Penang (27-31 May), Sutera Mall Bukit Indah Shopping Centre, Johor Baru (2-4 June), 1 Borneo, Kota Kinabalu (4-7 June) and Berjaya Megamall, Kuantan (12 – 14 June).

For more information on the LG Transformers consumer promotion, visit www.lgtransformers.com,
www.lge.com.my or www.lgblog.com.my.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.

Issued on behalf of LG Electronics (M) Sdn Bhd by WestCoast Communications.

For information on the event, please contact Tunku Putri or Koh Mayanne at 03-7954 4505.